'Basically, 'Hide Away' sounded like a song our audience would want to hear,' Kelly says. 'While it's true that the majors are likely to have the widest breadth, strongest overall promotion and a lot more cash to promote a song or signing, the way I've always approached it is simple: it's about a song's qualities and if I feel the audience will vibe on it initially and enjoy hearing it repeatedly. 'I've never heard a listener say, 'I don't care for a song because it's not on a major label,' so treating all songs as equal regardless of their attachment has been a consistent mindset for me for decades,' says Kid Kelly, SiriusXM vp music programming (and former terrestrial radio programmer). SiriusXM's Hits 1 has also been a key supporter of 'Hide Away,' having played it more than 1,200 times to date. It also grows by 17 percent to 3 million U.S. 34 on the Digital Songs chart, and has sold 376,000 to date, according to Nielsen Music. To Buch's point, 'Hide Away' gains by 6 percent to 30,000 downloads sold in the week ending Dec. With Daya, can keep promoting 'Hide Away,' and keep letting stations know how it's developing.'ĭaya EP Premiere: Hear the 'Hide Away' Singer's Debut Release 'Majors are working several songs at once and have to move on from them eventually. 20 on Heatseekers Albums in September), with RED senior VP promotions/artist development Danny Buch noting that while major-label hits are almost the exclusive norm at pop radio, indies boast their own positives. Sony Music's indie arm RED is aiding the song's push (distributing Daya's self-titled debut EP, which hit No. The positive pop anthem ('Where do the good boys go to hide away?' Daya daydreams) is being promoted by new label Artbeatz, founded by 30-year industry vet Steve Zap, formerly of Virgin, Warner Bros.

2 list), the song's success is notable not just for the 17-year-old newcomer, but for its rise as an independent release. As Daya's 'Hide Away' keeps scaling Billboard charts, pushing 15-14 on the Pop Songs airplay tally (in its 16th week) and knocking on the door to the Billboard Hot 100's top 40 (rising 48-41 on the Jan.

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